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Universities and MSEs Collaboration
Digital Marketing Concept
Inculcate the importance of Digital Marketing for businesses among selected students studying in Institutions of Higher Learning in Malaysia.
Students are trained by prominent Digital Entrepreneurship experts, which later be attached to Micro-Small Enterprises (MSEs) for an apprenticeship.
Digital Marketing Blueprint will be developed for 56 MSEs in the attempt to transform digitally the enterprises, particularly in Digital Marketing practice.
52 entrepreneurial academia will become the advisors to 156 students, which they collaboratively produce case studies.
IMPACT DIGITAL ENTREPRENEURSHIP APPRENTICE@ KEMENTERIAN PENGAJIAN TINGGI
WHAT WILL YOU LEARN?
Digital Marketing Solutions for MSEs
Some of Our
UTMXCITE has been running high impact projects. Wealth Creation Lab (WCL) is a yearly event organized by UTM XCITE. The first WCL was in 2014. In WCL, you will learn basic Business Model Canvas (BMC) and NSAR. MTDC Business Challenge (MBC) is yearly organized in collaboration with UTM XCITE. This competition is open to Malaysian students with IR4.0 based innovative products or ideas from the Institute of Higher Learning (IHLs) in Malaysia.